Morakniv, finally announced their new CEO, setting the stage for a promising future. Meet Richard Jägrud, the man poised to lead Morakniv into its next chapter of success. With a background deeply rooted in the outdoor industry, Richard brings a wealth of experience and passion to the table. Richard's journey to Morakniv's CEO role has been marked by significant milestones. With over two decades of experience, including his time as Product Director at Haglöfs and CEO of Primus-Silva Sweden AB, Richard has honed his skills in both product development and leadership. In the words of Richard Jägrud: Morakniv is more than just a brand; it's a symbol of craftsmanship and tradition. I'm honored to take on this role and eager to steer Morakniv towards new horizons. Richard's vision for Morakniv is clear: to prioritize user prespective and innovation in product development. With Richard at the helm, Morakniv fans can expect nothing short of excellence. His appointment h...
Exploring the history & craftsmanship of the iconic Mora knife